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18min chapter
#366 - Ashwinn Krishnaswamy, Partner at Forge
The Second Studio Design and Architecture Show
Navigating Design Discussions with Clients
The chapter explores the challenges of communicating the value of design decisions to clients, highlighting the struggle of balancing subjective elements like color and aesthetics with the significance of design processes. It emphasizes the importance of simplifying complex information for successful branding and marketing and offers strategies for bridging the gap between client expectations and the creative intricacies of architecture and design projects.
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