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Company. Etsy: Building an Internet Marketplace in the Shadows of eBay and Amazon

The Synopsis

CHAPTER

Etsy's Mission and Early Growth

The chapter discusses the founding and early growth of Etsy, a platform created to support small businesses and artists. It explores the mission of Etsy's founder and their unique approach to branding. The chapter also mentions the initial investment and publicity that Etsy received, as well as the challenges faced by the platform.

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