Branding an AI company - S04E04 with Lin Zagorski Latimer
Inside Marketing Design
00:00
AI Ready for the Future: A Review
This is our second year putting out the report and we definitely put a lot of the insights and learnings from last year into this year's report. The assets that were kind of like asked for was a landing page, which was gating a digital PDF. We also wanted to have a bunch of launch assets around the report. So ads, email banners, images for tweets, etc. This year we wanted to print a fiscal version of the report, which was a new piece. And then we just we had this like nebulous goal of thought leadership, which is a little bit harder to quantify, but we can talk about how that thought leadership like ended up happening.
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