3min chapter

The Influential Personal Brand Podcast cover image

The 5 Reasons Why Authors Miss Bestseller Lists

The Influential Personal Brand Podcast

CHAPTER

The Importance of Bisac Codes in Business

My second book was not properly categorized and it was categorized as a self-help book And really it's a business book. Self-help books never show up on the Wall Street Journal Business bestseller list regardless of how many units they sell. I felt like I got hosed or somebody was against me or out to get me because I sold more books Then the books on the list that week and yet we didn't hit the list due to something called Technicality risk. No one ever mentioned my literary agent, publisher your editor You know our marketing team like your PR team. We execute everything and we miss the list on a technicality It was heartbreaking right?

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