Traction cover image

How ClickUp 100X’d Revenue in 3 years with Melissa Rosenthal

Traction

00:00

Adding Humor to Performance Marketing

I came in at a time where the company had been, had grown primarily through PLG. And I think we were at that point where we could add a little bit of fuel to the fire. We would create ad campaigns that had that humor in it. It's basically a billboard in itself, right? Millions of people will see that ad. Let's make it special. Let's differentiate it.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app