This week, I talk with Justin Moore—founder and CEO of Creator Wizard, longtime YouTuber, and entrepreneur who’s spent more than 15 years navigating the creator economy. But this conversation isn’t just about business. It’s about the tension between entrepreneurship and family life, the ups and downs of building something meaningful, and the resilience required to start over after failure. Justin shares how he and his wife, April, built a thriving business on YouTube, only to face a major setback when his agency collapsed during the pandemic. We talk about the lessons he’s learned, how he’s doing things differently now, and why his ultimate goal has always been to support his family. This is a deeply human story of commitment, reinvention, and making work matter. I think you’re going to find a lot to relate to in this one. Let’s get to it!
In this episode:
- (00:00) - Intro
- (03:22) - How Justin ended up in a metal band
- (06:18) - Music as an escape
- (12:47) - Starting a YouTube channel
- (19:49) - Why make videos?
- (25:22) - Transition to full-time creators
- (32:53) - Justin's first time dealing with online negativity
- (35:43) - How Justin and his wife worked through the transition of careers and (roles) - in their marriage
- (37:43) - Gender roles and family dynamics
- (41:57) - Dealing with judgmental people
- (44:48) - Life as a content creator
- (46:20) - The importance of family time
- (52:06) - Reflecting on parenting choices
- (56:21) - Adapting to new environments
- (01:03:57) - How Justin built a business from scratch
- (01:10:38) - The moment Justin decided to shut down his business
- (01:15:55) - The power of asking for help
- (01:27:17) - How Justin built the business he's always wanted
- (01:32:04) - Justin's beautiful future
- (01:33:17) - Who Justin is becoming
Get full show notes and links at https://GoodWorkShow.com.
Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.
