
EP133 Robert Tercek on Digital Strategies
The Jim Rutt Show
00:00
Creating a Platform for Developers
Companies like Google, Facebook and Amazon have built ecosystems around their platforms. They allow third parties to build new experiences on top of the platform. This is how these companies coot all the innovation that used to be outside the walled garden. The term 'ecosystem' is overused and misunderstood - it's a real ecosystem. Think o like a bay or an estuary; there are different life cycles for different creatures inside of the ecosystem. And if one one kind of organism takes over, even like an alga bloom, happens to snuff out the other kinds of life,. And that is bad for the ecosystem.
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