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Rick Rubin: How to Access Your Creativity
Huberman Lab
The Creative Process as the Cloud
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Huberman: I was thinking in your book you describe again when you're thinking about the creative process as the cloud. For me again, it deserves such a powerful anchor. And then almost by sheer luck or miraculously, I turn a few pages later into the book. It requires a narrow visual focus. This is something my lab is kind of obsessed with and I've been obsessed with. In that more narrow visual focus, we know that the playbook becomes more narrow. The rule set is more narrow. Now at some point in order to come up with a new creative idea, that means that broadening vision is essential in some way or broadening thinking.
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