Overcoming Marketing Barriers for Developers

In this episode, I pull out some of the key DevTools lessons I've learned in the last 120 interviews. 

Including:

• The importance of deeply understanding the problem you're solving by talking to developers directly, as emphasized by Adam Frankl.
• Ant Wilson's advice on experimenting with different go-to-market strategies and channels rather than relying on conventional wisdom. 
• Zeno Rocha's emphasis on the importance of the last mile—packaging and presentation. He shares how spending more time on documentation and onboarding materials helped his open-source project gain massive traction.
• Gonto's perspective that "it's better to be different than better," and how creativity, uniqueness, and understanding developer habits are key to successful marketing.
• My personal reflections on overcoming fear and discomfort in go-to-market efforts.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. https://workos.com.