Wel, i didn't know i was going to have to be up on my anatomy to have this conversation with you. Is there a company or two that stands out as a good example of folks who execute on this brains and bronze model of yours? Well, we look in the book about ten different companies in each different area. And within within each area, we will look at two or three. The amazon does an unbelievable job of giving us a great user interface for shopping on line,. 23 and me uses saliva and soft ware to give us understanding of our d and a.
In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically. “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel.
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