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3min chapter
How The YouTube Beauty Review Became Irrelevant (And Will it Ever Make a Comeback?)
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The Erosion of Trust in Online Reviews
This chapter explores the rising skepticism surrounding online reviews in the beauty industry, exacerbated by influencer marketing and AI-generated content. It examines brand manipulation of reviews and the implications for consumer safety in an era marked by deception.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode