8min chapter

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586. How Does the Lost World of Vienna Still Shape Our Lives?

Freakonomics Radio

CHAPTER

Influence of Viennese Diaspora on American Life

Exploring the lasting impact of Viennese diaspora individuals who fled to America during World War II and the Cold War era, shaping fields from theoretical defense against communism to psychology-informed architecture and marketing. Delving into the blend of modernism and psychology in architect Richard Neutre's designs and Viennese contributions to business practices, product design, and consumer culture in America. Questioning the influence of Viennese psychological methods on modern addictive behaviors in digital media and their economic ideologies compared to the current US and UK scenarios.

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