Bud Light Boycott Just Got Bigger as Dylan Mulvaney Ad Backlash Grows | ROUNDTABLE | Rubin Report
The Rubin Report
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The Importance of Inclusion in Marketing
Spencer: The minute anybody says anything, even remotely out of this narrow box, you get sucked into it. It seems to me that the Gs are at complete odds now with the T's. Heinerschide: I had a really clear job to do when I took over Bud Light and it was, this brand is in decline. Spencer: Why does Anheuser-Busch have like 7,000 brands? Can't they custom tailor one of the other brands to reach this audience?
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