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#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Dave Gerhardt Show

00:00

Is There a Middle Intent Filter?

SAS CEO: I was drinking the HubSpot Kool-Aid. "I've always felt like those top of funnel ebooks just get leads in the door, don't provide a lot of value" You want to push leader leads down funnel as best you can to drive demo or cross pricing requests and trials. But where I hope you're going with this is like the middle intent funnel, which is like the test drive that we worked on when you were with your.

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