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#0084 - Jeff Patton - Product thinking and user story mapping

No Nonsense Leadership

CHAPTER

The Importance of Choosing the Right Customers

One of the core XP principles was customer on site. Agile has clearly been developed by a group of software development consultants and it has an order taking mindset. One of the hardest choices we make from a product perspective isn't what features go into our product. It's what customers we're going to choose to satisfy, he says.

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