How to Reduce Cost of Customer Acquisition

When you do focus on that lead magnet with your paid traffic you're getting 30 to 60% of opt in. That means that you no longer have to spend your money on retargeting to the people who didn't opt into the consultation. You get to talk and build relationship with 10,000 people now we routinely sell this week we've made almost $40,000 in sales from people that opted into that lead magnet never booked a call but 90 days later did. Now you have a list of 10,000 you can use to say hey I'm going to write this post and promote it to the10,000 people so it increases your leverage with your partners increase your ad spend leverage