Introduction

Anastasia lang is the founder and ceo of creative x, a creative analytics company working to help maximize the impact of every creative decision. Creative x was actually a happy cident borne out of your optimization and experimentation for your first business, hatch. Astasia: I started me commerce business called hatch, which, for people familiar with ets, was basicaly ets, except everything could be customized by hou and eventually made into something exactly that you wanted.