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Land Enterprise Deals Using Great Openers with Christian Banach

Live Better. Sell Better.

CHAPTER

The Importance of Personalization and Customization

You have to come prepared. You're not going to just show up and walk them through a demo. It definitely takes a little bit more work up front for those meetings. But when you're chasing those seven-figure deals, it's worth that type of effort. When we're doing enterprise, every email that goes out is personalized to the company.

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