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313 Revenue: How To Drive Growth & Prevent Revenue Leak with Andy Byrne, CEO of Clari

Christopher Lochhead Follow Your Different™

CHAPTER

The Three-Handed Hydrant

A bad surprise, a bad good surprise is not more revenue. Companies who coming into the second or third final day of the quarter are overachieving so much because their forecasting was not accurate. The unfortunate thing across lots of companies is that they run in what the industry calls the three-headed hydrant. They're in a CRM trying to use it to run revenue every day of every week, every month of the quarter. It then breaks because it's not designed to run these different workflows,. These revenue workflows. So they export into Excel. And you just have Excel Hell is what they call it from rep to manager to regional director to geo lead all the way up to

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