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9min chapter
SaaStr 721: How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond
The Official SaaStr Podcast: SaaS | Founders | Investors
Scaling Revenue and Overcoming Challenges
Three experienced Chief Revenue Officers discuss their experiences in scaling revenue, focusing on the early days of Lattice, the challenges they faced, and the key changes they made to drive productivity and improved results. They also emphasize the importance of stopping Product-Led Growth if it doesn't work and segmenting salespeople based on the type of deals they handle. Additionally, they discuss how changing their approach and adding more capacity to the sales team improved close rates and the importance of refining the ideal customer profile.
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