Marketing Pioneers
Under the Influence with Terry O'Reilly
00:00
A Diamond Is Forever
De beers first ad featured headline, is two months salary too much for a diamond engagement ring? Ad writer francis garridy came up with the line that would sum up all the romantic qualities of a diamond. In only four years, sales of de beer's diamonds had increased by 55 % to day. Of the millions of brides in north america every year, 80% now wear a diamondengagement ring.
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