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Styli Charalambous from Daily Maverick on how they turned their mission statement into an action plan

Splice Pink

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How to Balance Journalism With Revenue

BuzzFeed's mission is to be profitable. We're a hybrid organization, so we've got a large nonprofit part of our corporate structure. That allows us a little bit of flexibility, but I think at its essence, you know, if you look at Microsoft's vision statement and Amazon's vision statement,. It's about delivering a product or a service that is better than anything else in the world. And because they do it so well... That's the profit.

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