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810: Nita Farahany | Thinking Freely in the Age of Neurotechnology

The Jordan Harbinger Show

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Neurotechnology and the Future of Marketing

This chapter explores the implications of neurotechnology on marketing practices, particularly through the lens of neuromarketing which monitors brain activity to enhance personalized advertising. It raises concerns about privacy, the manipulation of thoughts and feelings, and the potential for tailoring disinformation to individual cognitive biases. The discussion further examines how such technologies may extend into workplace monitoring, posing risks of coercion and loss of autonomy amidst a landscape of increasing surveillance.

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