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397 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story

The School of Greatness

CHAPTER

Journey of Creating a Successful Apparel Business

The chapter follows the CEO of SPANX's entrepreneurial journey, from selling products from her apartment to gaining Oprah's endorsement and expanding the brand to include a men's line. It also dives into the challenges faced in scaling operations, engaging with customers, and the supportive role of family. The chapter highlights the personal and professional growth of the speaker and their strategic approach in building a successful apparel business.

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