The Future of Neurophysiological Monitoring

"Just imagine the marketing bonanza if companies can actually hack into your neurological function and decide what it is you're going to do," he says. "I don't even want to know what people who walk around with their Apple watches, like what's what's happening behind this? What kind of research is actually happening right now?" He adds: "You could certainly imagine that these, you know, marketing predictive models are going to get crazy accurate"