How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Ecommerce Playbook: Numbers, Struggles & Growth
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Do We Start to Show Senior Citizens With Our Branding?
There's value to being open to the fact that your product may be for somebody you didn't expect it to be. There's a deep personal question and a sense of like, who do we want to be? I think another good example of that is we had a knee brace, knee sleeve brand for a while. And they discovered there was this massive unteped market of people who were specifically helped by their product.
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