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How To Double Your Revenue By Selling To High-Value, Conservative Customers

Capability Amplifier

CHAPTER

Navigating Business Strategy in Campaigns and Elections

This chapter delves into the journey of two individuals who transitioned from politics to building a successful business dedicated to campaigning. It explores their experiences, challenges, and insights, including the strategic approach of targeting conservative and faith-based audiences. The conversation emphasizes the importance of aligning values with business decisions and tailoring campaigns effectively to specific markets.

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