There's some scientific evidence right now that actually shows that that's in fact the case and there's a fine line between identifying and denying. I make a real big point of always saying look if I if you didn't like me and I would say look I don't want you to think I'm a jerk that would be a denial and it would make things worse. Instead of reinforcing that the science now shows us that diminishes those negative feelings every single time. And it works it's most people scared to do it and that's why they want to deny it so much.

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