The Importance of Positive Feedback Loops

I think these things are kind of sort of all inextricably linked. Whatever method you take, at some point, you have to talk to the good feelings as well as the solutions. There's a whole range of intangibility within that margin that I don't think people really accept or understand. And even return, like future return with the rent and stuff like that is like a story, because you have no idea what's happening in the future. So yes, you're gonna, you know, again, who knows? But there's a lot here around tapping into the motivations and needs and understanding the customers' sort of world and what they are looking for.