The Journey of Authenticity in Career Growth

Surfing Corporate shines an honest light on the everyday hardships of the corporate world, through a relatable and entertaining lens. In our first episode, we tackle the topic of "authenticity at the workplace." It seems like authenticity is the new “hype” word these days. It’s suddenly become one of many company’s core values –– it appears in big graphic letters on the company’s orientation video; it’s highlighted in all of the fancy corporate decks; CEOs love to throw the word “AUTHENTIC” around at staff meetings, and HR tells any potential candidate how important it is for their employees to be authentic. But it seems like the more people talk about the importance of being authentic, the less authentic it becomes. We talk with a Senior Vice President of marketing in the media industry, who landed in corporate by chance. She's a college dropout who considers that, in her case, being authentic worked to her advantage.

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