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The Good, The Bad and The Ugly Of CPM Advertising on Amazon
Seller Sessions Amazon FBA and Private Label
The Pros and Cons of M Based Ads
Amazon will attribute a sale to this ad type if it's the last thing they saw. So you better be very in sync with your advertising data in order to use this ad type correctly. It can give you upper funnel exposure provided it is shown off Amazon. The targeting is not tight. And there are settings on the DSP side of how many people should see an ad like that.
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