The Anatomy of a 450+ GQ Brand with Dean Brennan
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Creative in E-Commerce
Dean Obeidallah: Of all the CEOs I know in e-commerce, very few of them begin from a creative background. The reality is most of their ads work. Most of the ads crush. So it's a lot more around what's the right offer design? Where are the most valuable customers? How do we extract more of that? And so when you're in that space, that's actually when you found a brand that's really going to work.
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