Zomato's Plan to Deliver Food in Ten Minutes

Zomato's plan to deliver food in ten minutes at seven p m. sent indians into a tizzy. But here's the thing, this isn't the first time it's happening. You could argue that this very same conversation transpired some 18 years ago when dominoes decided to deliver pezas another 30 minutes. And no, they didn't just ask drivers to risk their lives. They spent a whole year mapping different possibilities.