Jake basgard is the ceo and founder of disruptive advertising, which you can visit at disruptive advertising dot com. When it's too early to start marketing your siber monday or your black friday? And hav you engage yet? You know that's going to depend on the audience. The cheapest customer is the person that's already bought from you before. It's time to start warming up the audience that bought from you last year with custom audiences on social or emal.