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Ep 423: Are You Even Performance Marketing If You're Not Creating Custom Landing Pages? (with Pilothouse's Aves and Jocelyn) | AKNF
DTC Podcast
The Importance of Custom Landing Pages in Digital Marketing
Avery and Jocelyn emphasize the significance of creating custom landing pages in digital marketing campaigns, highlighting the role of these pages in providing context, addressing objections, and guiding potential customers. They stress the value of testing small variations on landing pages to optimize performance and tailoring them based on product range and brand focus for maximum marketing effectiveness.
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