3min chapter

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An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

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CHAPTER

The Future of Video Currency

The industry has made it crystal clear that it demands standards and consistency from the providers it works with. The new currency companies have to be at their core, not only measurement companies, but big data infrastructure companies. Potentially some of these data sets won't even be available in the case of walled gardens like YouTube except in aggregates blessed by YouTube.

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