The Best One Yet cover image

🥸 “Bigger than iPhone” — Apple’s next big thing. Sephora’s anti-influencer. Goldman’s worst day.

The Best One Yet

00:00

The Achilles Heel of TikTok Marketing

TikTok drives massive discovery, but miserable loyalty. People just didn't connect with Addison Ray's new makeup brand. The world's largest and most powerful influencer could not convert you to buy her mascara. That's the dirty secret of TikTok marketing.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app