
🥸 “Bigger than iPhone” — Apple’s next big thing. Sephora’s anti-influencer. Goldman’s worst day.
The Best One Yet
00:00
The Achilles Heel of TikTok Marketing
TikTok drives massive discovery, but miserable loyalty. People just didn't connect with Addison Ray's new makeup brand. The world's largest and most powerful influencer could not convert you to buy her mascara. That's the dirty secret of TikTok marketing.
Transcript
Play full episode