Choiceology with Katy Milkman cover image

A Numbers Game: With Guests Linda Chang & Stephen M. Colbert

Choiceology with Katy Milkman

CHAPTER

Understanding Quantification Fixation

This chapter explores 'quantification fixation,' a cognitive bias that causes individuals to prioritize numerical data in their decision-making processes. Through examples and experiments, it reveals how this fixation can distort choices by overshadowing important qualitative factors.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner