Is Your Business Reliant on Your Books?

Hachet ceo says about half the books they publish make a profit of some kind. At penguin randham house, the top four % of profitable titles drive 60% of profitability. Books that don't earn out are 50%. And then in terms of making a profit, only four % of those that do make a profit drive most profitability. So it really is this kind of case that some books do really well, but most books don't.