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Think Bigger with Sheena Iyengar
Thinkers & Ideas
How to Choose the Right Combinations
I teach people how to create a choice map, and the prototypical choice map is a five by five. That choice map literally enables you to create 3125 unique solutions through creative combination. And so that actually does give you a lot more solutions that you can create than brainstorming or any other way in which you might go about innovating. Even though I've put some constraints and I've created a deliberative method, it actually generates more solutions. Now, how do you choose? I've got 3125 different solutions. The way you choose goes back to step three. So by knowing what are the wants, and I limit people to like three adjectives in terms of your final sort
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