The Digital Evolution of Gambling: Engaging Users through Strategic Design

As an anthropologist, Natasha Schüll spent more than a decade doing field work in Vegas casinos, especially among the slot machine addicts. She tells Michael Lewis why many of those who play slots actually hate to win. And she talks about how the digital overhaul of Vegas has made all forms of gambling, including sports gambling, more like slots.

For further reading: Addiction by Design: Machine Gambling in Las Vegas by Natasha Schüll.

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