3min chapter

B2B Marketing with Dave Gerhardt cover image

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

CHAPTER

Building a Community on the Person Side

If I had a dollar for every CEO or startup founder, it's told me that their strategic priorities to build a community, I would have like maybe $6. "I think the person view of community is slightly more complex and slightly more philosophical," he says. When we talk to a CMO, that's not what we think; when we think community,. We think it's like that customer forum thing that we have and there’s somebody in product marketing who runs it... And they're like, ah, I'm a little skeptical because they think of it in that context, what I refer to as like little C community.

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