When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap
The Next CMO
00:00
The Importance of Retention in Small Business
Kirsten: Our strategy is to really be a beacon to serious small businesses who want to grow and want to use automation in an interesting way. Shannon: All of our content is really focused on sales and marketing automation, time efficiency. So I would say at the high level, that's our strategy to attract those people because the messaging is talking about the things that they care most about.
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