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Economics 101 for Product Managers by Google Product Leader

The Product Podcast

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How to Scale Up Your Customer Base

Last year, Amazon made about 470 billion in sales and spent more than 270 billion on Cog's alone. Physical supplies are the biggest expense for an e-commerce retail business. Sales and marketing can usually be seen as a variable cost. For Robot PM, they figured that it costs them about 120Ks to acquire one new customer.

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