The Future of Digital Experience

There are around half a billion active gamers in the world today and for them this has already been a reality. There is a cohort coming through that over the last three or four years have been come entirely comfortable with the notion of fully digital product, fully digital experience. And it all is very futuristic actually when you look at the concepts that are coming to life right now. It's things that perhaps we didn't expect to happen until I don't know 2500 because a lot of it seems of a different era but it's happening.

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