bret talked to us a little bit about how the really differs between how amazon treats its merchandisers versus how shop ifi treats them. I think what it comes down to is that amazon's holy grail, its north star, is us,. They will do absolutely everything to get us a lower price and a faster ship time. And right e, we love it. That's why peep pol shop at amazon. But that can be tough on merchants. It means that amazon is possibly going to colone their product. The question is, ultimately, you know, when people want low prices and faster shipping in shopify kind of protectits business well.