Emotional Reaction in the Investment Sphere

You talk about in the book often about this idea that emotions can get in the way of your financial plan. Why do we have trouble sticking to it even once we put that financial plan in place? Yeah. I find that people see a financial plan as dollars and cents and kind of orderly and structured. Those are the people who want to jump there first before they get to all of this other kind of more complicated, difficult things.