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How to Build a Million-Dollar Authority-Based Business with Mindi Zissman

The Recognized Authority

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Building Authority and Personal Branding in Content Creation

The chapter explores the use of expert knowledge to create impactful sales pages and the growing trend of investing in personal branding for C-suite executives. It emphasizes creating personalized content by infusing the interviewee's voice and personality, highlighting the significance of building trust. Additionally, it discusses the importance of a robust distribution strategy, the risks of excessive reliance on AI, and the benefits of creating evergreen content for various distribution channels.

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