
MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine
The $100 MBA Show
00:00
The Ultimate Marketing Engine
D ductae: I want to talk a little bit about how many ancners that i work with, i speak with people that i may be even look up to in some art, they departize marketing in their business. They focus totally on the product and think the best product will always win. Why is this a dangerous mindset? Or is it true? D ductae: If i were going to boil down akoind of my point of view of differentiation, it's, figure out what problem you solve, or can solve, and then help people understand tha t you'll promise to solve their problem with your solution.
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