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295 - Building a Product Marketing Team is Product Management

This is Product Management

CHAPTER

Product Marketing and Product Road Maps

Product marketing and product enablement is an important part of a company's strategy. The two teams work together to create road maps, or plans for new products. This can be difficult because there are limited resources in the market at any one time. But when you're working with someone who has more experience than you do, it makes sense that they would help each other out on these issues.

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